Digital Printing Design Techniques:
Toner technology and minute micro particles have created colors that “pop.” Our digital press has the capability of producing 12 million color variations, far more than the eye can even see. To capitalize on these great colors we recommend the following:
For tri-folds, we recommend runs of 1,000 and up when there is a full bleed to protect from cracking along the folded edges. If you want less than 1,000 make sure that the color doesn’t move from page to page.
Text should be designed using the full colors of black, cyan or magenta with at least an 80 percent or higher transparency. This ensures full visibility of text.
Make sure you always print at 300 DPI or higher and always create your PDF’s as high quality print.
When creating gradients, be careful because when looked upon side to side the various shades of the color can appear to have breaks as the halftone range is not as good as screens on an offset press.
The blacks on digital presses are naturally vibrant so no color additions are needed. (Offset blacks are not as powerful so it is recommended to add 30% cyan, 15 % magenta and 15% yellow in addition to 100% black)
We have the knowledge and resources to provide you almost any solution you can think of. We tried to incorporate as much of this on our site as we could but to really explore the possibilities of printing and marketing, you should call one of our helpful production managers.